I got in communication because I wanted to understand how messages work. What are they made of? Why do they work – or, as the case may be, not? I figured that if I could understand what made a piece of communication work well then I could help people solve the problem o read more
Sophie Cornish, co-founder of the hugely successful notonthehighstreet.com partly attributes her success as a businesswoman to her father, a businessman and investor who she says gave her self-belief and confidence. She said she’s learned this is a girl’s father’s job.
Research has long told us how important a father is to a daughter’s emotional development but it is interesting to look at the topic further to understand how your relationship with your dad influences your success as a businesswoman today. Continue reading “How your dad is influencing your success as a businesswoman”
Thinking up creative ways to engage the five senses God has given us in order to create memorable experiences for your customers or clients doesn’t take very much, but can pay great rewards.
Simple Truths founder Mac Anderson tells the story of Barbara Glands, an author and speaker who addressed an audience of workers at a grocery store in the USA. She asked them for service stories and that’s where she heard the story about John.
John was a young man who bagged items at a local grocery store on behalf of shoppers. John had Downs Syndrome and loved sayings and quotations and so would write them out on slips of paper and drop one in the bag each day. Soon his practice got the attention of the store manager because his queue always seemed longer than everyone else’s. Customers would rather wait for John to bag their groceries than to go to another till with a shorter queue. He was creating memories for the customer.
Barbara Glands also heard of a sales assistant who would pin flowers on elderly customers and a man in the cold meats section who placed Snoopy stickers on his meat packages. Sure way to get the kids to influence their parents’ purchases! All it takes is the decision to do something that engages one or more of the five senses your customers or clients wouldn’t normally use, or expect to use.
We all have talents and unique ways to serve but it must start from the heart in order to make an emotional connection. That’s what John did.
What three memories can you create today?
Earlier this year I planned to relaunch Christian Women in Business under a new name, Arable Woman (it means ‘land fertile for producing crops’ and reflects the great potential we all have inside). However, after much prayerful thought, discussions with one or two valued friends, and (friendly) protest from a Christian woman in business, I decided against it.
I started Christian Women in Business in 2009 because I wanted to connect with other Christian women in business. I wanted a space for the sharing and exchange tips, solutions and inspiration that would help women in business. I reasoned that while there are principles that are relevant to business in general there are interests and approaches to business that someone who isn’t a Christian might not understand or appreciate. In addition, women tend to approach relationships differently to men and since relationship building cannot be separated from running a business I hoped that we would grow to understand and apply learning outcomes from lessons gained in the company of women that could help people (both men and women) in business.
Christian Women in Business is a good straightforward name with a well needed purpose so while I’ll still draw from the concepts in found in arable I will keep it simply titled.
I hope CWIBUK will continue to be a space where we can share resources, information about products and services, and business tips and encouragement for the journey. I also hope it will continue to be a place where together we will be able to see what it looks like to run a business with Kingdom principles at its heart.
So, in closing, please share news of events and anything else you think will be of use to other women in business, Christian or otherwise. We have some events coming up in the near future so will keep you updated.