To grow your business, you will have to do things you don’t like. Or things you don’t want to do. Or things that feel scary. Of course, it’s the same for many things in life. There are lots of things we must do that we don’t like. It’s called growing up.
However, the reason why I reference it to business is because, if we want to grow in business, we must keep doing new and scary things we’d rather not, on purpose. We often need to be reminded of this, and sometimes even pushed.